The Fabric · Supima® Cotton Story

The cotton

that is 1% of
the world.

Supima is a superior type of cotton grown in the USA. It represents less than 1% of all cotton grown worldwide. What makes it unique is the extra-long staple fibre that gives it extraordinary strength, softness, and colour retention.

1%

Of world's cotton

USA

American grown

ELS

Extra long staple

Fibre Length — Lab Tested

Supima Cotton (MDA)

37.62 mm

Combed Cotton

29.78 mm

Polyester

Synthetic

37.6

mm fibre length

33.3

g/tex strength

3.67

micronaire (finer)

6.3%

elongation

Extra Long Staple

Not all cottons

are 1% created equal.

We sent our tees to a government-approved lab. The numbers tell the story. Supima fibre measures 37.62 mm versus 29.78 mm for combed cotton nearly 26% longer. That extra length is what makes the weave smoother, the fabric stronger, and the feel softer.

Bundle strength of 33.3 g/tex versus 23.6 — 41% stronger. A lower micronaire of 3.67 means finer, more mature fibres. This isn’t marketing. These are measurements.

Extra Long Staple

We tested it.

30 washes. Every metric.

Shrinkage after 30 washes

−1.96%

Supima (MDA)

vs

−4–8%

Regular Cotton

Our pre-shrunk Supima tee shrinks minimally. Regular cotton can shrink 4–8% in the first wash alone. What you buy is what you keep wearing.

Colour Fastness

4

out of 5

Tested at 60°C wash. Rating 4/5 — colours hold their depth through repeated washing. No fading, no bleeding.

Shrinkage after 30 washes

4

out of 5

The surface stays smooth. Extra-long fibres mean fewer loose ends to ball up. After heavy use, the fabric still looks like new.

Formaldehyde

Not Detected

Formaldehyde is a chemical used in cheaper garments to retain colour and resist wrinkles. It’s carcinogenic and causes skin irritation. Ours has none. Tested and confirmed.

Understanding Fabrics

Every tee is bound

to be different.

Cotton

Natural · Centuries old

Pros

  • Skin-friendly, no harmful chemicals
  • Naturally soft
  • Naturally soft Cool and breathable
  • High quality feels luxurious
  • Highly versatile

Cons

  • Higher cost of production
  • Needs careful garment care
  • Not all cotton is equal

Lifestyle · Home · Baby wear

Polyester

Synthetic · Petroleum-based

Pros

  • Cheaper to produce
  • Highly durable
  • Moisture wicking
  • Forgiving drape

Cons

  • Traps heat, generates static
  • Less breathable, holds odour
  • Needs intense disperse dyeing
  • Non-biodegradable

Techwear · Industrial · Swimwear

Plant-Based

Bamboo · Tencel · Modal

Pros

  • Soft and comfortable
  • High breathability
  • Moisture wicking
  • Antibacterial properties

Cons

  • Intense chemical process
  • Pilling after repeated use
  • Too much drape, lacks structure
  • Blended with spandex shorter life

Performance · Sleep · Active

Understanding Fabrics

MDA vs everything else.

Side by side, the difference is clear.
ours · supima regular cotton polyester
material supima cotton cotton plastic
fibre length 37.62 mm 29.78 mm synthetic
bundle strength 33.3 g/tex 23.6 g/tex —
shrinkage (30 washes) −1.96% −4 to −8% non shrink
colour fastness rating 4/5 rating 2–3 intense dyeing needed
pilling resistance rating 4/5 rating 2–3 rating 3
formaldehyde not detected often present often present
breathability natural natural traps heat
skin safe no rashes generally yes odour, rashes
biodegradable yes yes no

Now you know.

Wear the difference.

The same shirt. 2× as long. 100% Ārya.

Shop the Collection